Analyze banner statistics with Google Analytics


To analyze your banner statistics with Google Analytics open your Analytics account.

In the left menu, select Behavior -> Events -> Overview. If banner impressions or click are tracked you will see Adning Advertising in the Event Category.

Under Event Action, you’ll find the separate Impressions and Clicks data.

Event Label will show you the specific banner or adzone data.

Real-Time Analytics

It takes Google a while before stats will be visible under Behaviour -> Events. To see live stats go to Real-Time -> Events and select the Events (last 30 min) tab.

Good to Know

Clicks for ads served by ad networks like Google AdSense will never be tracked. They have their own click tracking functionalities.